Strategic partnership proposal from Trendway®️ to support Clothing Wholesalers grow their profit margin and their competitive advantage to stay afloat in the Clothing industry

Over the last four years several businesses in the Fashion & Clothing industry have closed down and gone out of business, whilst they have also been the most acutely impacted by a combination of the economic climate, rising inflation and issues in recovering from the pandemic are resulting in Wholesalers and Retailers being among businesses the most severely impacted. Largely because of the adverse effects on consumer confidence as prices across the economy have continued to rise steeply since early 2022, and consumers have tended to rein in their spending, which has generally been bad news for the industry. Records show that since 2007 691 businesses have failed that includes 44,936 stores and 576,298 employees have been affected.

Competitive Advantage is defined as "factors that allow a company to produce goods or services better or purchase more cheaply than its rivals. These factors allow the productive or purchasing entity to generate more sales or superior margins compared to its market rivals. Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, the distribution network, intellectual property, and customer service. 

Competitive advantages generate greater value for a company and its shareholders because of certain strengths or conditions. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage. The two main types of competitive advantages are comparative advantage and differential advantage. A comparative advantage is when a firm can produce products more efficiently and at a lower cost than its competitors", ('quoted & sourced from Investopedia.com').

Trendway®️ is a trading name of Shiv Shakti Exports, Trendway®️ is one of Shiv Shakti Exports Group's registered branded line of ladies clothing.

Trendway® are a reputable clothing manufacturer & exporter, owning three of its own factory units in Gujarat & Mumbai (in India) since 1989. Trendway® are well-known for their exceptional quality and innovative designs at affordable & competitive factory prices, often when compared to manufacturers from China and Thailand. Trendway®️ are eager to explore potential opportunities for collaboration with Womenswear Wholesale businesses primarily in the United Kingdom and across Europe.