In the Loop - Episode 2

Introducing In the Loop - a LinkedIn series where retail experts share their hot takes on the fashion industry’s biggest challenges. Each episode will delve into a new critical question, sharing our thought leaders' perspectives on what they believe can help solve this issue. 

Greenwashing is under the spotlight as consumers demand greater transparency. But how aware are shoppers of misleading claims? In Episode 2 of In The Loop, our experts weigh in on whether consumer awareness is keeping up with greenwashing tactics – and what brands can do to build trust. 

Episode 2: "Are consumers really becoming more aware of greenwashing?"