Unravelling greenwashing: ensuring genuine sustainability with Mike Coates, CMA

As more companies make environmental pledges, how can we determine what is greenwashing and what is genuine?
How can businesses prepare for upcoming legislative changes to ensure they are compliant while also proactively working towards their sustainability goals?

In this Instagram Live, Suzanne Ellingham, Director at Source spoke to Mike Coates from the CMA on how businesses can avoid greenwashing, the CMA’s ‘Green Claims Code’, their investigations into greenwashing and the importance of making truthful and accurate environmental claims.