Denim

Denim is one of our heritage offerings. We have been the pioneers of the denim revolution in India since the early 1980s. Our love affair with Denim is built upon four key pillars – design, innovation, sustainability, and customer centricity. Today, we power the most iconic denim brands across Europe, US, and Asia. Taking denim’s flair for expression and adding multiple dimensions to it, we are fashioning the fabrics of the future.

 

• Arvind Denim Lab is a unique facility of its kind in Asia, which enables brand design teams to leverage all of our infrastructure and capabilities under one roof, to co-create their signature products and finishes. Further, our partnership with Denim City, Amsterdam gives our customers access to the cutting edge developments in the world of Denim.
• Innovation and Sustainability are a way of life at Arvind Denim, and a large number of global rewards received each year are testimony of our commitment to it. We pride ourselves on technologies such as Neo, wash techniques that reduce water consumption, and sustainable fibres that make us one of the most responsible denim producers in the world.
• Arvind Denim’s strength is reflected in our propriety innovative products such as Azurite, and brands like BOOMERANG™ that enjoy consumer level co-branding.
• We collaborate with village industries on truly hand spun and handloom woven Denim products that help us preserve our heritage crafts and support thousands of livelihoods.
• Each year Arvind Denim produces over 100 million meters of fabrics and 6 million pairs of jeans.