The language of sustainability

In the journey toward a greener future, how we communicate sustainability is as crucial as the actions we take. This session delves into the power of language in promoting environmental initiatives, exploring how businesses can build trust by being transparent and avoiding misleading claims. Through peer discussion and expert insights, we’ll examine the latest guidance on ethical sustainability communication, including how to use precise language, avoid greenwashing, and ensure consumers are fully informed. Learn how to craft messaging that not only inspires action but also strengthens credibility and loyalty.