Can authentic language around sustainability build trust or is it just greenwashing?

In the journey toward a greener future, how we communicate sustainability is as crucial as the actions we take. This session debates the use of authentic language, building trust, and what could be perceived as (and legally seen as) greenwashing. Through peer discussion and expert insights, we’ll examine the latest guidance on ethical sustainability communication - but also discuss if it's possible to be both authentic and honest (and often imperfect), without being misleading.