The urgency of transparency

Transparency isn’t just a buzzword—it’s a necessity in today’s fashion industry. As consumers demand to know the story behind their purchases, from raw materials to finished garments, brands must step up to show the true impact of their operations. We will explore why transparency is the foundation of sustainability, how it builds trust, and the role brands play in leading this shift. From revealing supply chain practices to setting new standards for accountability, we’ll discuss how embracing transparency can drive meaningful change and empower consumers to make more informed choices.