How to work with new markets safely? 

Navigating new markets, especially in regions like Africa, requires a careful balance of opportunity and risk. This discussion will explore how businesses can effectively de-risk their operations in emerging markets by choosing the right certifications that ensure ethical sourcing, environmental responsibility, and regulatory compliance. We’ll also dive into the concept of blended margins, where sustainability practices not only mitigate risk but can also unlock new opportunities for growth, making it possible to enter untapped markets while maintaining profitability.