Liv Taylor is a strategist and researcher fascinated by how we cultivate meaningful enquiry in creative and cultural projects, and connect with audiences through active listening and iteration. As Head of Research at Land of Plenty, Liv helps shape the strategic direction of projects while playing a pivotal role in The Shift, the agency’s ideas and insights platform. With a multidisciplinary and cross-sector background, her superpower lies in balancing these various worlds to create work that feels in touch with the past, present and future